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The platform is rolling out a updated setting that allows them to reduce the quantity of AI-created media appearing in their streams. This step comes as the service disclosed that it presently contains over 1 bn content made with AI.

Pilot Phase and Launch

The new functionality is undergoing trials over the following weeks before a full-scale launch. This advancement coincides with a surge in content created by AI, spurred by emerging content generation software.

The Broader AI Trend

Studies have shown that almost a tenth of the fastest-growing content creators on a popular video site only show AI-generated videos. A considerable share of this output is deemed “AI slop”, a term for poor-quality, factory-style content that is frequently illogical or dreamlike.

Based on user feedback that a lot of users like content created using AI tools, from AI artwork to informative clips, and we want to provide users the power to adjust the amount of that, depending on their own choices,” said a platform representative.

AI on the Platform

TikTok shared that there are now 1.3bn videos on its network identified as AI-generated. In total, over 100 mn pieces of content are submitted to the platform each day, making AI-generated material a minor portion of its total content library.

Customizing Your Feed

Users will be able to decrease or raise the level of AI-generated videos they watch by opening the “manage topic” feature in the app and selecting AI-made media. Additional categories that are already be modified under the setting cover current affairs, clothing, beauty, and dance.

AI Disclosure Rules

TikTok’s rules oblige creators to identify lifelike artificially created content, and it prohibits harmful AI impersonations of public figures or critical incidents. Any authentic-looking AI video that is unmarked can be deleted under its community policies.

Additionally, the service will from now on attach an AI-generated watermark to content produced via its own AI tools, or flagged by an cross-platform project for recognizing AI-generated material. This measure is intended to stop users from trying to circumvent the tagging system.

Educational Initiatives

The company is additionally establishing a $2m awareness program for specialists and organizations to develop informative material about using AI responsibly. This program will benefit educational bodies focused on teaching programming and robotics.

Platform Protection

The video-sharing app has defended its safety measures, following discussion over intentions to cut jobs for numerous content moderators in the United Kingdom. It is expected to cut hundreds of positions in its content moderation team in London, with trade unions and digital protection specialists voicing alarm that staff are being displaced by AI moderation.

A company official stated that people-led review would still have a role, but automated tools can shield workers by filtering out the most distressing content ahead of it has to be seen by humans. TikTok announced a 76% decrease in explicit and harmful content reviewed by safety staff over the last 12 months due to the use of its AI tools.

“We think that it’s essential to integrate humans and technology to maintain a secure environment,” she said. “We’ll have people as integral to the approach, but we also think it’s extremely critical to reduce exposure to unsafe media as swiftly, which is why a extensive automated help is proving valuable work at speed.”